The AVOFRIENDS were inspired by the vibrant colors of fruits and vegetables in nature.
It creates the positive and healthy vibes that they reflect.
The Creation of AVOFRIENDS
At first, Avo was originally designed by Creator, Hyo as a personal art project in 2015. Following the creation of Avo, Hyo initiated figurines and emoticon pieces to conceptualize the character. Between the creation and launch of her brand, Hyo also designed 3 additional characters alongside Avo. In 2018, Hyo was given the opportunity to participate in the Art Toy Culture (ATC) event and at this event, she was able to launch her designs as a collection called Avofriends. Each of these figurines were successfully sold via pre-sale reservations at the event.
AVOFRIENDS Concept & Story
Each member of Avofriends are fruits and vegetables who are on an adventure searching for origin secrets behind their sticker labels.
Avo is from a small farm in California, who is bursting of curiosity and one day discovers that there are special powers emulating from the sticker behind his head. To unveil the secrets of the sticker, Avo takes a great journey.
A prince from as hidden island in the Philippines named Banami, a Parisian artist known as Appie, a warm-hearted gentleman from the southern parts of Italy called One and Avo sets out together on an expedition with their own secrets.
Who Designs AVOFRIENDS?
Artist HYO(Hyosook Lee) launched AVOFRIENDS May 2018 based on South Korea.
HYO creates the adorable characters named Avo, Banami, Onie and Appie. She has been eager to create her own creatures for 7 years working as an UI/UX designer at the same time. She’s not interested in drawing animals but foods and products that we can easily find around us. She is trying to create fruits and vegetable friends more and more as the line-up of AVOFRIENDS.
She’s trying to show her imaginations and feelings to people, it is a big happiness that people enjoy her works and feel happiness.
Her husband Henry always inspires her about stories and concepts as a Brand Director of AVOFRIENDS. They’re fully enjoying our works for fun.
AVOFRIENDS in Asia
The launch of Avofriends in 2018 created a lot of buzz in the toy industry and it allows to cooperate with A Good Company which is an agency in Hong Kong to introduce in licensing the characters in parts of Asia: such as Hong Kong, China, Taiwan and Thailand.
The Avofriends received positive feedback after participating in several toy shows : such as Hong Kong’s Summer Soul 2018, Toysoul 2018 and the Chinese Licensing Fair. Avofriends is currently working on collaborating with other art toy creators and planning to participate in various toy shows throughout Asia.
In particular with the 2018 Toy Soul event which was held in the T.O.P. Shopping Mall, located at the center of attraction in Hong Kong brought together many well-known toy art designers from various countries of the world. Among them, Creator Hyo was the only participating creator from Korea. The Avofriends display received raving and positive feedback from the attendees.